Satellite Radio and Howard Stern Essay examples -- essays research pap

broadcast Radio Will Howard Sterns move make us change the way we think about radio?Howard Sterns plan to move to satellite radio in January 2006 marks a major turning signalise for the radio industry. Not only has Stern brought the possibility of subscribing to satellite radio into the minds of the millions in his audience, he has also gotten more people to start thinking and public lecture about what really distinguishes satellite radio from traditional radio.Satellite radio was first authorized by the Federal Communication Commission (FCC) in 1997, 7 years after initial applications. The delay in approval was in part the result of protests by the National Association of Broadcasters which charged that the service threaten "traditional American values of community cohesion and local identity." Ironically, as these charges were being made, traditional radio was becoming subjectized through use of more national programming and industry consolidation under Clear Channel Communications and Infinity Broadcasting. The FCC dealt with these issues by restricting satellite radio to only national programming. fundamentally this rule minimizes competition with traditional radio stations that only reach local markets and get the majority of their revenue from local advertisers. Despite there presently being very few small, independent, local broadcasters to protect, this re principal(prenominal)s the most significant regulation on satellite radio.1Today there are two main players in the satellite radio business Sirius and XM. Though Sirius signed Stern, XM is currently the leader in terms of subscribers. Both companies have neared bankruptcy at different points in their short history, and both have yet to make a profit. By signing Stern for $500 million over five years, Sirius mustiness gain at least one million subscribers to pay this commitment.2 Clearly satellite radio has a long way to go, exactly with steady reaping and high-profile contracts (no t only with radio personalities, but with car companies who now install satellite radio equipment in all new cars), the future remains wide open.Satellite radio is subscription-based, commercial-free, and largely unregulated. This last point appears to be the main draw for Stern. Since the infamous Super Bowl incident this year, there have been calls for significantly expanding FCC improperness re... ...quot due to his success with radio, books, television, and movies, but whether his kingdom leave alone extend to satellite radio is yet to be seen. Free speech is one of the key rights Americans have, but this right has always been in some degree of conflict with decency laws. The progressively stringent restrictions on the content of traditional radio have gotten so positive in the past few years that, perhaps, finally they have gone too far. Listeners will soon wake up to the reality that what they want to project in the morning has moved and in order to maintain their rights they must move too. If this is the case and audiences truly value "free listening," satellite radio will mark the end of traditional radio as we know it.1 http//slate.msn.com/id/2097247/2 http//money.cnn.com/2004/10/06/news/newsmakers/stern sirius/3 see 24 http//www.forbes.com/feeds/ap/2004/10/06/ap1578735.html5 http//www.forbes.com/business/2004/10/06/cx sw 1006stern.html?partner=rss6 Telecommunications Act of 1996 5077 Being commercial-free and having a wider selection of programming in many areas are also deemed to be significant advantages of satellite radio.