Strategic Management of AtomFilms Case Study Example | Topics and Well Written Essays - 750 words - 1

Strategic Management of AtomFilms - Case Study Example    In the B2B, AtomFilms acquired content through major film festivals using grassroots public relations. It also distributes content through finding distribution channels that would buy the films. In 1998, Air Canada bought five films for its short-haul flights opening up an opportunity for success for AtomFilms. The B2C was not much successful because advertising and merchandise revenue overshadowed it but it built the company’s brand identity, consumer outreach, and marketing strategy. The two strategies helped the company grow as the consumer confidence grew. By the year 2000, the company had generated more than $5 million in revenue. The B2C had helped the company gain $1 million in revenue from merchandise sales through the company’s website. Despite the fact that the elements of the business model are mutually consistent and reinforcing, the company had not found the best way to use its website to monetize consumer traffic (Hill & Jones,  2013). Mika’s possible approaches correspond to forward integration, market penetration, and market development strategies. First, the B2B and B2C approach correspond to the forward integration strategy in the sense that it sought to gain ownership over distributors. AtomFilms developed its content distribution network by calling every distribution channel to sell its products. It also established a website to directly reach consumers and promote sales. The company’s approach also corresponds to the market penetration strategy in the sense that it sought to increase its market share for present products through B2C approach. This was launched after B2B to increase advertising and offer extensive sales promotion items and to increase publicity efforts (David,  2013).   

Business Ethics Essay Example | Topics and Well Written Essays - 750 words - 4

Business Ethics - Essay Example In a contemporary organisation, ethical issues include fair trade, sustainability, globalisation and most importantly corporate social responsibility. According to the traditional approach, the key objectives of the entity are to make profits and come up strategies of attaining this (Ardalan, 2008:513). The modern approach states the organisation’s performance and accountability of the organisation. The modern ethical organisation of an entity in the twenty first century explains that success of the entity is determined by the combination of the 4Ps strategy. As earlier mentioned, the organisation’s main objective is to make profits for the shareholders. The major characteristic of an ethical organisation is one that puts the matters affecting the people at heart (Ardalan, 2008:514). These include employees, customers, suppliers, the community at large, stakeholders and other parties that are interested in the company’s operations. It can be observed that stakeho lders are either internal or external and have a huge impact on the organisation’s ethics. The organisation should take environmental issues in consideration with regards to sustainability and fair trade (Maignan and Ferrell, 2004:45). The company has a social responsibility over the global environment and should take into account the expectations of the public. The core ethical principles of the entity are integrity, truth and honesty. These principles have to be in line with the environment in which it operates and within the organisation. This enhances the sustained success of the entity in the long run. In the contemporary business environment ethics should be constantly managed in an entity and it is imperative to understand the ethical value of the company (Maignan and Ferrel, 2005:34). An analysis of the elements in an ethical management framework to give a deeper understanding of the ethical status of an entity should be carried out. Firstly, the leadership and senior management has to show commitment towards the program (Maignan and Ferrel, 2004:34). Secondly, there should be an assessment of the efficiency of ethical value in the organisation. Thirdly, there should be codification of the ethics and proper communication within the entity (Maignan and Ferrell, 2005:45). Fourthly, there should be formalisation of the code of ethics through proper training and communication (Maignan and Ferrel, 2005:34). Lastly, the code of ethics should be integrated into the organisation’s culture. In order to achieve this, the leadership should be on the forefront in ensuring the company’s ethics are upheld. Some of the unethical considerations in the operations of the organisation entail issues that are not necessarily illegal but are viewed as being unethical (Maignan and Ferrell, 2004:45). Examples of such cases include lack of transparency, exploitation as to maximise profits, environmental pollution, and misuse of power, reputation and confli ct. The organisation’s activities are impacted directly or indirectly by the stakeholders (Maignan and Ferrel, 2005:34). External stakeholders include regulatory bodies, advertising agencies, competitors, consumers and other interest groups. The internal stake holders include the entity’s top management, employees and other departments in the company (Maig

Cultural Interviews and Assessment Essay Example for Free

Cultural Interviews and Assessment Essay I am interviewing a 32-year-old male (X) from the India who has been a resident of the San Jose in the US state of California since the last 10 years. He is employed as a Software engineer in one of the software MNCs in urban parts of California. Regarding, the Asian and Pacific Islander Americans (APIA) population in the US, they are one of the fastest growing population in the US. In the year 1999, the population was about 11 million and it is expected to grow to about 20 million by 2020. In 1999, 4 % of the US population was APIA, 12 % Hispanics and 11 % African-Americans. The APIA come from several parts of the world including India, China, Pakistan, Polynesia, Micronesia, Papua New Guinea, Hawaii, Japan, Philippines, Indonesia, Korea, Vietnam, etc. One of the favorite locations in the US, the APIA population would like to settle is in the state of California. The APIA make up for about 12 % of the California population in 1999. They come from various cultural backgrounds and have diverse needs. They are one of the most diverse groups in the US, and it is difficult to fulfill their health problems due to diverse healthcare needs. Let us now go through the entire interview process: Socio-economic factors – Mr. X earns about 45, 000 US dollars every month. He is employed in a software-MNC. None of his other family members are working. He is married and has one child. Although he came to the US in 1997, he brought his family down to the US about a year back. Mr. X feels happy that he is able to earn a good income in the US and is more or less settled. He feels that many of the Indians in the US are earning far less and are belonging to the poverty groups. However, he also feels that the organization he is working in is a small organization and the income provided is less compared to other organizations. Lifestyle – MR. X is not leading a very healthy lifestyle. Earlier as his family was not with him, he used to eat his food in eat-outs and restaurants. Due to this, he is unable to lead a healthy life. However, once his family has come home, he is able to eat a traditional Indian meal and due to this, his nutritional status has improved. He is now able to consume a balanced diet. Mr. X and his family members consume a vegetarian diet. Mr. X smokes about 5 cigarettes a day and consumes about 2 servings of alcohol (especially whisky and rum) on Saturdays and Sundays. He is able to sleep only for about 6 to 7 hours a day. This is due to excessive workload. Although his duty timings are only 8 hours, he puts in an extra 5 hours work at home. During the weekend, he has to work from home at least for 5 hours on Saturdays and Sundays. He usually gets together in family meeting and religious ceremonies on Saturdays and Sundays. Family Values – Mr. X has not had much of a family life in the US. This is because his wife and child were staying back in India, as they were unable to come to the US earlier. However, in the last one-year his wife and child have come down to California and are staying with him. His son is an 8-year-old kid, who has just joined a US Elementary school. The child goes to school for about 4 hours in a day, from Monday to Friday. Prior to this one-year, the only members of his family in the US were his cousins, uncles and aunts, who reside about 20 miles from his home. Mr. X feels that in India, family values are given a great amount of importance. Down in India, people stay in a common house with the family members. This is especially seen in villages and small towns. Family meetings are conducted every day and usually food is consumed and prayers are said in a family. During the earlier days when he had just come to the US, Mr. X had stayed with one of his maternal aunt in California. However, as his condition began to improve and his job was settled, he shifted to a separate residence. However, he continues to meet his family members during weekends. Mr. X also makes important decisions after taking the advice of the elders in the family. This is also the case in India, where elders are given a lot of respect and value. In case of any personal problem, he would first call up his uncle, a man of 67 years, and explain his problem to him. Religious preferences – Mr. X belong to a high caste Hindu family in India, and actively practice his religion. During the weekends, he attends for prayers in a temple in California. He usually makes a trip along with family members. He does follow intricate religious practices at home and at his workplace. He consumes a vegetarian diet and would take care especially whilst eating out. During the morning and before starting work, Mr. X chants a few short prayers. This he also does after he finishes work and before going to bed. His wife and child are also religious like him. He accompanies his family members during the weekends for a trip to their local temple. The local temple is about 25 miles away from their home. They also consume a vegetarian diet. In California, the number of vegetarian restaurants and eat-outs are less, due to which he has experienced problems. Health and practices – Mr. X enjoys a good state of health compared to the other APIA’s in the US. It is also important to note that the APIA’s enjoy a much better health status compared to the Whites, African-Americans and the Hispanics. In the year 1999, Mr. X suffered a bout of malaria. He suffered from the illness for about 15 days, and required admission in the Hospital. During his earlier days in the US, Mr. X did not have health insurance. Hence, he had to pay for his hospital bills. In the year 2000, the organization he was working with provided him with health insurance, which helps him to meet with his health expenditure. As Mr. X smokes excessively and due to his work-related habits, he suffers from asthmatic attacks frequently. He uses a small pump that provides Broncho-dilators. He has to consume two puffs twice a day as suggested by the physician. He also follows the advice on food and exercises suggested by the physician. Sometimes during winter months, Mr. X requires hospitalization for difficulty in breathing. This has occurred frequently in the last 4 years. His hospital bill is now covered by health insurance. The physician has repeatedly suggested to give up smoking and to follow better work-related practices, which Mr. X has ignored. The access to health is good, as Mr. X resides in an urban area. He has a hospital providing ultra-modern facilities located about 1 mile from his residence. The hospital also has physicians, specialists and nurses who are from an Indian background. This makes him a special patient at the hospital. He does feel that his physician is able to communicate with him appropriately and understand his health problem. As Mr. X has his family come in newly into the US, they do not have health insurance. However, he plans to subscribe to health insurance for them within the next six months. So far his wife and child did not require hospitalization. However, MR. X frequently takes his son for health checkups and immunizations to the pediatrician. His wife visits a female gynecologist frequently, to ensure that problems with her periods are addressed properly. She does prefer going to an Indian female gynecologist, but is unable to do so as there is a shortage of medical staff from other cultures in the US. Due to problems with financing (uninsured), she is unable to afford seeing an Indian gynecologist from another hospital. MR. X’s physician and pediatrician both belong to the Indian community. Child-bearing/parenting practices – Mr. X has just one son, and he plan to have one more child in the near future. However, he says that during the pregnancy period, he plans to send his wife and son back home to India, as he may be unable to take appropriate care of his wife. As family values are give great importance in India, Mr. X wishes that his son stays with him even after crossing the age of 16 or 18. He wants his soon to mix about with other children in the US, but at the same time follow Indian traditions regarding religion, diet and customs. Other issues – Mr. X and is family members do understand English and do not have any problem communicating with the people in the US. Mr. X may not consider preventive medical care. However, he does visit the local physician frequently to take medical advice and go in for routine checkups. Mr. X feels that more physicians, nurses and specialists from the Indian communities should be available to fulfill the need of the Indians in California. Mr. X also feels that the local government and the Federal government have not addressed several of the problems faced by the APIA communities in the US. This is with regards to health insurance, health access, education, working conditions, immigration status, etc. References: Ro, M. â€Å"Overview of Asian and Pacific Islanders in the United States and California. † Center for Alternative Policies. 1999. 9 Nov 2007. http://www. communityvoices. org/Uploads/om3gfk55hhzyvrn00n4nerbf_20020828090003. pdf Srinivasa, S. â€Å"Toward Improved Health: Disaggregating Asian American and Native Hawaiian Pacific Islander Data. † American Journal of Public Health 90. 11 (2000): 1731-1734. http://www. ajph. org/cgi/reprint/90/11/1731. pdf

Study on the issues of organizational structure

Study on the issues of organizational structure Issue on organizational structure, in particular hospital structure has suffered a great deal of transformation over the past few decades. The structure not only represents the culture and target, but also exhibits and evaluates the correlation between individuals who work within a hospital, so as to facilitate the productivity and job efficiency (Madden, Courtney, Montgomery, Nash 2006, p.283). Laschinger, Finegan, and Sharmian (2001, p.60) indicate that a reasonable organizational structure has significant impact on promoting work efficiency in hospital, thus better healthcare services can be given to patients. Moreover, it is considerred that the design of organizational structure can be largely affected by different factors, such as organizations vision, mission, and strategy (Madden et al. 2006, p.272). Consequently, a well-structured health care organization will facilitate self-development, so as to enhance satisfaction on both patients and employee. 1.2 Thesis Statement A critical analysis of the organizational structure and the relationship to the mission and vision in regards to Concord Repatriation General Hospital in Sydney, Australia. 1.3 Scope This paper will be separated into three sections, which contain background information of the health care facility, then critically analyse the organizational structure in relations to its mission, and last but not least, a sound reasonable conclusion and recommendation will be elicited according to analysis. Background Information of the Health Care Facility This paper will focus on the critical analysis of Concord Repatriation General Hospital, which is also simply known as Concord Hospital in Sydney, Australia. Concord Hospital represents not only one of the most superior hospitals with the provision of a range of specialty inpatient and outpatient services in Sydney, but also an educational facility for offering training and placement opportunities for medical students. Moreover, the hospital has built up a comprehensive system, which received highly appreciation by Australian Council on Healthcare Standards for providing timely and excellent patients care, in particular, Burns Unit plays a major role across the states (Concord Repatriation General Hospital (CRGH), 2009). According to Concord Hospital (2008), the combined mission statement and vision state that practising clinical excellence, leading in teaching, contributing to health research, responding to the special needs of Veterans, and changing with the needs of the community. And this can be achieved throughout taking care of individual patient needs; providing quality services; promoting healthy lifestyles; as well as valuing health care teams (CRGH, 2008). Thus, from its organizational point of view, the primary or principal goal of Concord Hospital is more consumers concentrated, in order to provide better health care services. For example, a five-year programme finished by the hospital in 2006 in regarding to capital works provides assistance in the expansion of care and services for patients in several areas, such as Aged Care and Rehabilitation, co-locating some specialties outpatient and inpatient services, so as to bring benefits to both patients and non-patients (CRGH, 2008). Figure 1 illustrates the detailed organizational structure of Concord Hospital. It can be seen that there are five branches under General Manager, which comprise Director of Medicine, Director of Nursing, Director of Corporate and Clinical Support Services, Director Performance and Informatics, as well as Demand Management Unit. The Academic and Research lies alongside with the link of broken line (CRGH, 2008). Figure 1: The detail organizational structure of Concord Hospital (CRGH, 2008) CRITICAL ANALYSIS 3. 1 Critical analyse the hospital organizational structure in relation to its mission According to Figure 1, the organizational structure of Concord Hospital can be treated as line or functional structure, as it classifies alike disciplines together (Robbins, Bergman, Stagg, Coulter 2006, p.336). It is shown that both its mission accomplishment, and hospital collaborates its structure with mission are more likely to reflect positive employee action (Bart, DeGroote, Bontis, Taggar 2001, p.19). In addition, this organizational structure not only enormously shows the culture and target of the hospital, such as build up Anzac Research Institution, but also offer a clear line of authority, which points out the hierarchy lies within different departments, so as to maximum benefits healthcare services to patients and employee (Madden et al. 2006, p.283). 3.2 The advantages and limitations of the structure for health care delivery Concord Hospital is more based upon a concept of functional structure. Chain of command, as a concept of organizational design states the authority is developed and ranked from upper level of the hospital to its lower position (Robbins et al. 2006, p.327). According to figure 1, the chart deploys the hierarchy from the advanced to lower level position, for example, Director of Nursing to Assistance in Nursing. Critically speaking, this type of organizational structure shows the ability of economizing expenditure, it can be considerred that this organizational structure not only minimizes the recurrence of employee and capital, but also increases the efficiency in use of resources, so as to deliver better quality of care to patients in a particular treatment unit. By contraries, it cannot be denied that professionals or staff can be isolated under this structure with very limited information in regarding to other departments work. Again, the deficiency in exchange of thoughts between employees may induce the downside of quality in healthcare services that provided to patients (University of Western Sydney (UWS)2010, p. 19). 3.3 The key lines of authority and responsibility for achieving organizational goals The key lines of authority and duty in Concord Hospital to be broken down into several subordinates. According to figure 1 (CRGH, 2008), each level of authorities from upper to lower level has been detailed illustrated under different specialties. It is believed that the authority is generally derived from managerial level, and then tasks are given to employee to complete (Robbins et al. 2006, p.327). In other words, for those who are in higher level have predominant rights than lower level employee. This organizational structure also purely explains the hierarchy of work, and the responsibility of each level(Madden et al. 2006, p.283). For instance, nursing manager has absolute authority and occupies full responsibility in managing nursing related stuff. It can be thought that authorized person needs to utilize resources efficiently and effectively, thus assists in achieve organizational goals via granted lines of authority and responsibility (Chandler 2003, p.48). 3.4 The utility of the structure in relation to the achievement of the organizations mission and goals The utility of the structure of an organization should encourage in the achievement of organizational mission and vision. It breaks down organizations employee into specific sections, in order to produce harmonious adjustment between each other (Mintzberg, Quinn, Ghoshal 1995, p. 352). It is obviously that Concord Hospital establishes a full range of departments for providing better quality of care to patients. For example, the Centre for Education and Research on Ageing (CERA) links the hospital itself with its teaching university focus on the provision of effective care, and better their living standards among ageing patient group (The University of Sydney, 2010). This accordingly shows the comprehensive quality of care to be given to a specific group of patients in order to enable the hospital missions which are providing quality services to patients, leading in teaching, contributing to health research to be accomplished (CRGH, 2008). 3.5 Aspects of the structure which facilitate or impede performance and potential solutions Organizational structure can be seen as an effective tool for promoting interaction between various departments within an organization. Also the distribution of responsibility between specialties in the hospital aims to speed the combination of healthcare services among patient (Stoelwinder, Blandford, Perkins 2006, p.319-320). The traditional structure is used by Concord Hospital which classifies same groups of professions into one specialty, it can be seen that this type of structure mainly concentrate on professional training and development, then better quality of care can be given to patient. Nevertheless, it is undeniable that the structure affects the provision of efficient healthcare services, as health professions are grouped into different facilities, which leads to the lack of coordination and communication between departments, thus compromise on healthcare to be given to patient. Whereas, some mixed structures can be considered under this circumstance, such as a tradition al functional structure mixes with product structure, so as to not only benefits healthcare professions, but also brings much more attention to patient care (Stoelwinder et al. 2006, p. 322). 4. CONCLUSION This paper concentrates on the critical analysis of organizational structure and relationship to mission and vision for Concord Hospital. The hospital is one of the most superior hospitals with the provision of a range of specialty inpatient and outpatient services in Sydney. Concord Hospital has a combined mission statement and vision, and this can be achieved throughout taking care of individual patient needs; providing quality services; promoting healthy lifestyles; as well as valuing health care teams. The organizational structure of Concord Hospital by using line structure shows that its mission accomplishment, and hospital collaborates its structure with mission are more likely to reflect positive employee action. Moreover, it can be considered that this organizational structure minimizes the recurrence of employee and capital, as well as increases the efficiency in use of resources, so as to deliver better quality of care to patients in a particular treatment unit. By contraries, it cannot be denied that professionals or staff can be isolated under this structure with very limited information in regarding to other departments work, the lack of communication results in the downside of quality in healthcare services that provided to patients. The key lines of authority and the duty in Concord Hospital to be broken down into several subordinates. It is believed that for those who are in higher level have predominant rights than lower level employee. Furthermore, the utility of the structure of an organization assists in the achievement of organizational mission and vision. Overall, the structure of Concord Hospital is considerably well designed. It is obviously that the hospital establishes a series of full range departments and specialties for providing better quality of care to patients. The organizational structure in terms of type, authority lines, and structure utility has largely impacts on its organizational mission and vision.

A Deeper Insight of “The Cask of Amontillado” Essays -- essays researc

A Deeper Insight of â€Å"The Cask of Amontillado†   Ã‚  Ã‚  Ã‚  Ã‚  It is Edgar Allan Poe’s intense use of symbolism and irony throughout â€Å"The Cask of Amontillado† that establishes the short story as a candidate worthy of analysis. The skillful use of these devices are utilized by the author to create this horrific and suspenseful short story. Irony and symbolism in â€Å"The Cask of Amontillado† greatly effect the outcome of Fortunato’s well being.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"The Cask of Amontillado† should be regarded as a slice of a horror story, which revolves around the theme of revenge and pride† (Levine 90). â€Å"Poe’s story is a case of premeditated murder. The reader becomes quickly aware of the fact that Montressor is not a reliable narrator, and that he has a tendency to hold grudges and exaggerate terribly, as he refers to the thousand of injuries that he has suffered at the hands of Fortunato† (Womack NP). The story relates a horrible revenge made even more horrible by the fact that the vengeance is being taken when no real offense had been given. Montressor is â€Å"one who will stop at nothing to get the revenge that he deems himself and his family worthy of, and another who's pride will ultimately be the catalyst for his death† (Benton 215).   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å" Irony is a manner of expression through which words or events convey a reality different from and even opposite to appearance or expectation† (Juvante NP). The use of such devices in this sto...

The Communist Manifesto by Karl Marx and Friedrich Engels Essay

The Communist Manifesto by Karl Marx and Friedrich Engels The Communist Manifesto, written by Karl Marx and Friedrich Engels, outlines how a society should be run under communism. The document provides truths to what is wrong with society; what causes these wrongs; how they can be fixed; and how this relates to humans and nature. Marx was a political philosopher of German ancestry. Marx and Engels split the document up into four sections: Section 1: Bourgeois and Proletarians, section 2: Proletarians and Communists, section 3: Socialists and Communist literature, and section 4: Positions of the Communists in relation to the Various Existing Opposition Parties. The first section, Bourgeoisie and Proletarians, focuses on the struggle between the classes created in society. Marx refers back to the Middle Ages to show how complicated the class system was. â€Å"In the Middle Ages, feudal lords, vassals, guild-masters, journeymen, apprentices, serfs†¦Ã¢â‚¬ (1) all made up different stratas of society. With all of these groups of different trades and economic stability, oppression was bound to happen. Society did not contain many groups and classes as in the middle ages. Society was formed from two basic groups, the Bourgeoisie and Proletarians. The bourgeoisie was a class constructed of people who owned property. These people were the wealthier half of society. The proletarians were those of the lowest class of society. Marx discusses how the bourgeoisie came to be such a strong member of society. This happened through the occurrence of the Industrial Revolution. New machinery changed all of industrial production. With these new advances, Marx describes that the middle class was destroyed and industrial millionaires resu... ...ss†¦Ã¢â‚¬  The fourth and final section, Positions of the Communists in relation to the Various Existing Opposition Parties, talks about how communists work with different parties. Marx describes their relationship by stating that they try to find parties that hold similar beliefs. Communists try to find parties that believe in power to the working class and believe in the overthrowing of the bourgeoisie. Marx concludes by saying that the working class must unite and use force to overcome oppressors. The Communist Manifesto, presents the basic beliefs of communism. Marx puts strong emphasis on the struggle between the bourgeoisie and the proletarians. Marx believes that the proletarians must come together by recognizing that they are all alike and fight the bourgeoisie. Once this happens, then such oppressors will not hold down society as the bourgeoisie.

Tupac

There are many conspiracy theories concerning the life and death of Tupac Shakur. Tupac Amaru Shakur was an American rapper and actor. Tupac was born New York, New York, United States on 16 June 1971. His birth name was Lesane Parish Crooks. Tupac was killed on September 13, 1996, in Las Vegas, Nevada. There have been many different stories about his death. People say he is still alive and then people said he is dead. There have also been people saying his death was caused because of his music and the Illuminati killed him.Various conspiracy theorists throughout the public believe that the Illuminati killed Tupac because he was exposing them and also not promoting the ideals that they desired. The ways Tupac exposed the Illuminati was one way by his lyrics in his songs, for example: in one of his songs it says: â€Å"im seeinin’ demons hittin’ weed got me hearin’ screams† scared to go to sleep, watch the scene like a dope-fiend peobably be punished for it (exposing the Illuminati), thiugh you can’t ignore it.I live the life of a thug nigga, and die for it niggaz pass the clip and watch me bring em to the floor I got some shit that they ain’t ready for (what you got? ) I got the secretz of was† (about the illuminati). Another example of how Tupac exposed the Illuminati in his lyrics is another song he wrote, he said: â€Å"Busters dhot me five times, real niggaz don’t die cant ya hear me? Laced with this game, I know you fear me spit the secret to war, so (Illiminati) cowards fear me my only fear of death is renicarnation heart of a solider with a brain to teach your whole nation (about the illuminati) And feelin no more pain. Another example of how Tupac exposed the Illuminati was by using symbols in his music videos, album cover pictures, and etc. Illuminati symbols are branched across numerous things you come across in your everyday life. The pryamid, the â€Å"all seeing eye† (of Horus or Lucifer (Represents the knowledge Lucifer gave to the secret Societies)), the using of the devil horns with your hands, the flashing if a 666 by using the symbol for â€Å"okay†. Tupac’s final album was called: The Don Killuminati: The 7 Day Theory. The theme of all the songs had to do with the Illuminati.Before going to prison, Tupac was conveying the ideals such as â€Å"thug life,† drinking, having sex, and other ideals that the people wanted to hear. Tupac had been to jail many times before. In 1995, Tupac lost his temper when he was cut from a film and was arrested when he assaulted the film's director. Also, in 1995, a jury convicted him of sexual abuse and sentenced him to four and a half years in prison. After eight months in prison Shakur was released when Suge Knight, head of Death Row Records, paid his one-million-dollar bail.After the last time he got out of jail, he was more of a Christian came out of prison as a changed man. In 1994 Tupac was against the Illuminati’s concepts also. Tupac started promoting more positive ideas very effectively due to the amount of respect he gained. He was then considered a threat to the Illuminati leading people to believe that this may have led to the Illuminati plotting his death. The development of the Illuminati was founded on May 1, 1776, in Ingolstadt (Upper Bavaria) and became known as the Order of the Illuminati, with an initial membership of 5, by Jesuit-taught Adam Weishaupt (d. 830), who was the very first lay professor of canon law at the University of Ingolstadt. It was made up of freethinkers as a descendant of the Enlightenment and appears to have actually been modeled on the Freemasons. The Illuminati’s members took a vow of silence and pledged obedience to their superiors. Group members were split into 3 primary sections, each with a number of qualifications, and lots of Illuminati chapters drew membership from other Masonic lodges. (Illuminati History) Originally Weish aupt had planned the order to be named the â€Å"Perfectibilists†.The group has also been called the Bavarian Illuminati and its ideology has been called â€Å"Illuminism†. Many influential intellectuals and progressive politicians counted themselves as members, including Ferdinand of Brunswick and the diplomat Xavier von Zwack, the second-in-command of the order. The order had branches in most European countries: it reportedly had around 2,000 members over the span of ten years. It attracted literary men such as Johann Wolfgang von Goethe and Johann Gottfried Herder and the reigning dukes of Gotha and Weimar. In 1777 Karl Theodor became ruler of Bavaria.He was a proponent of Enlightened Despotism and his government banned all secret societies including the Illuminati. Internal rupture and panic over succession preceded its downfall, which was affected by the Secular Edict made by the Bavarian government. ] The March 2, 1785 edict â€Å"seems to have been deathblow to the Illuminati in Bavaria. † Weishaupt had fled and documents and internal correspondences, seized in 1786 and 1787, were subsequently published by the government in 1787. Von Zwack's home was searched to disclose much of the group's literature. There are also theories about Tupac faking his death, and he is still alive.The 7 Day Theory is an idea pushed by the proponents that attempt to find the smallest details of any situation in order to provide more support for the conspiracy. This evidence is very disputable, because some will slightly alter details in order to gain the evidence needed. Deep personal research is suggested when inspecting the details of the 7 Day Theory. The repetition of an occurrence of numbers can happen anytime. The Number 23, a movie from New Line Cinema, mentioned multiple occurrences of the number 23. Using these occurrences of numbers for support is weak and quite silly.Some believers of the conspiracy favor to point out the 7 Day Theory. A main focus of that is the title of one of his albums, The Don Killuminati: The 7 Day Theory. Many parts of his life and death bring about suspicion that focuses on the number 7. It is noticed that Tupac survived 7 days after he was shot. He was shot on the 7th of September and managed to stay alive until the 13th. That is seven days if you include the day he was shot. Others also notice that he was officially announced dead at 4:03 p. m. As we know, four plus three equals seven. Tupac, aka Makaveli, died at the age 25.His age of death is another key factor that relates two numbers adding up to 7. Two plus five happens to equal seven. Another coincidence that is suspect to this significance of 7 is the release date of All Eyez on Me. Tupac died exactly seven months after the release of the album, which was released on February 13, 1996. Tupac died on September 13, 1996 (Scott, 1997). One of the major components of the conspiracy theories is the lyrics of Tupac’s songs. Many believe that Pac left us clues about, and even foretelling, his death. By examining bits and pieces of his music, conspiracists hope to extract a deeper meaning to them as a whole.One song he wrote was named: â€Å"Ambitionz az a Ridah†, the lyrics were: â€Å"Blast me but they didn't finish, didn't diminish my powers so now I'm back to be a muthaf*&kin' menace, they cowards that’s why they tried to set me up, had b*tch a*s niggas on my team so indeed they wet me up, but I’m back reincarnated. † Many believers take this statement to suggest Tupac was reincarnated as Makaveli. Another song he wrote was â€Å"Blasphemy†, the lyrics were: â€Å"I'm contemplating thoughts, wondering the thought to go, Brotha getting shot coming back resurrected. † Here, a direct statement about coming back is made.One last song was â€Å"Only Fear of Death†, the lyrics were: â€Å"Never will I die, I'll be back. † Here is a third instance in which Tupac i mplies his resurrection. On multiple accounts, he mentions a plot but never specifies his plan of action. There are many conspiracy theories concerning the life and death of Tupac Shakur. Many say the Illiminati killed him, and then there’s theriors that he faked his death, and he is living in cuba. Citations â€Å"BallerStatus. com. † BallerStatus. com. Ronnie Gamble, 24 Aug. 2009. Web. 02 Nov. 2012. .Houston, Akil. â€Å"Shakur, Tupac. † Encyclopedia of African American History, 1896 to the Present: From the Age of Segregation to the Twenty-first Century. Ed. Paul FinkelmanNew York: Oxford UP, 2008. Oxford African American Studies Center. Fri Nov 02 00:59:44 EDT 2012. . Illuminati History Secrets. † Illuminati History. Illuminati History, 2012. Web. 02 Nov. 2012. ;http://www. illuminatihistory. net/;. â€Å"Illuminati. † Wikipedia. Wikimedia Foundation, 28 Oct. 2012. Web. 02 Nov. 2012. ;http://en. wikipedia. org/wiki/Illuminati;.